WEBSITE PROMOTION

[ March 1, 2007 ]

 

If you are building a web site or would like to draw more traffic to your established site, one thing is for sure, you will need to promote it in order to draw visitors and generate revenue.  Website promotion is one of the keys of creating a profit producing web site.  There are two common ways to use website promotion, one is SEO (search engine optimization) and the other is PPC (pay per click).  Here is some information on how these types of website promotion can work for you.

 

Website Promotion using SEO Optimization
SEO is considered an organic approach to website promotion.  SEO is the most common way to optimize your web site so that search engines can locate your site and include you in their directory listings.  A properly optimized site using SEO website promotion techniques can help draw thousands of visitors to a site each and every month.  While it can take time and effort to optimize a web site, the return on investment using this type of website promotion technique is well worth the investment.  SEO website promotion includes creating on page content that fits certain density and keyword criteria’s, using different types of META tags and creating a link strategy that can help your site rank high for certain keywords or phrases that will draw traffic to your site and ultimately generate revenue.

 

Website Promotion using Pay Per Click Advertising
Pay Per Click (PPC) is another type of website promotion.  This is actually a very targeted and focused form of advertising that can help reach customers that search web sites looking for information or products on certain keywords.  Creating a PPC website promotion can be one of the most effective ways to market your website and generate revenue.  PPC is a type of website promotion that while it does require a budget, in most cases you will see results immediately.  For brand new web sites, this type of website promotion is crucial and necessary to start converting sales without your site being established.

 

The Differences Between SEO and PPC
SEO and PPC are two very different types of website promotion tools.  SEO generally requires a long term approach and will ultimately give you’re the largest return on your investment.  Once your site is well optimized and is ranking high in the most popular search engines, you will draw hundreds or thousands of people to your site for free.  It should be noted that this type of website promotion does require maintenance to stay at the top of the search engines.

 

PPC website promotion is different than SEO because it is a way to draw traffic to your site immediately.  At its most basic, you can start a PPC campaign in 15 minutes.  Another major difference is that it does require a budget.  While a less competitive keyword can cost less than $.10 per visitor, more competitive keywords usually cost at least $.25 to $.50 and can rise to over $1 per visitor.   

 

Using SEO & PPC for a Successful Online Marketing Campaign
One of the ways you exploit both SEO and PPC’s strengths is to use them both in a marketing campaign.  For instance, if you are building a new website you can immediately generate revenue in the short term using PPC and also build an established website in the long term with SEO website promotion tools that will be less reliant on paid advertising PPC campaigns.  Usually this synergistic approach is the most beneficial way to use both types of website promotional tools and build a long term revenue producing website for the years to come.

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